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THE REVOLUTION WILL BE BUBBLY

2025 Landor Next Gen Brandbrief Challenge





Aero Chocolate Brand Brief

2025

Tool: Blender, iPhone,
Google Nanobanana, Adobe Express, Figma

                                                                    Developed for the Landor Next Gen 2025 brief, this project reimagines Aero Chocolate by bridging its core brand philosophy with the evolving needs of Generation Z.

Through extensive user research, I identified an opportunity to evolve Aero from a simple sweet into an "instant sensory game." Utilizing digital-first visuals, the project redefines the snack as a moment of mental release, positioning the iconic bubbles as a playful symbol of relief for a hyper-connected generation.

Besides using traditional visual tools, I've also explored the latest AI technologies, such as Google Nanobanan and Adobe Express, to illustrate the solution concept and bring ideas to life effectively, engaging the AIGC in the commercial brand revolution brief.




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